About Us


With over 65 years of experience in women’s footwear, our parent company, WM Ritchie, has catered to the needs of the everyday woman by providing comfortable & stylish footwear options through our diverse portfolio of brands. These include: Sandler, Easy Steps, Wide Steps, Jane Debster, Ravella, Nina, Pink Inc & Alan Pinkus. Shoe HQ is the union of these brands; we are inclusive, we are dynamic, and we are diverse.



We want to make your shopping experience easier and more enjoyable, so we’ve brought all of our brands together in a one-stop-shoe-shop that has you covered, wherever you’re going!

We pride ourselves on designing and sourcing on-trend styles with maximum comfort in mind. We feel confident that, across our brands, we have the shoe you’re searching for– whether it be your dream shoe to wear on your wedding day, the perfect work flat, or a little black boot you can wear with everything – we’ve got you covered.

Get to know our brands - check out the ‘About’ pages for each brand to find out more about what makes them unique.